Innovation in cold chains and warehousing can make the country a leading exporter of horticulture products. Absence of proper cold chains and associated logistics in India leads to wastage of fresh produce to the extent of 25-30%, annual equivalent of over . 50,000 crore. About 30-40% of these losses occur in farmers’ fields and in packing, the remaining in transportation and marketing. A study by Indian School of Business, Hyderabad, revealed that more fruit, vegetables, poultry and dairy products end up in trash bins than on dining tables.