With food still occupying a larger share of rural consumer’s spends, she is 13-14 years behind her urban peer
It is well known that consumer preferences have evolved considerably over the last two decades. However, the divide between the rural and urban consumers is striking. Similarly, linkages between the urban and the rural consumer and the former’s impact on shaping preferences of the latter has be accounted for. The preferences of those who migrate from village to town change.

IN THE second decade of the 21st century, the environment has found an irredeemable place in the international economic discourse. It was not always like this.