Government could soon force cigarette makers to sell plain, brand-free packets as it seeks to encourage more smokers to quit.
A three-month consultation launched by the government on Monday will ask for views on whether packets of cigarettes should be changed to a plain, standardised template, remain as they are, or be fashioned in a different way.
The government has already forced manufacturers such as Imperial Tobacco and Japan Tobacco - who share more than 80 percent of the UK market - to print stark health warnings and images of smoking-related diseases on packs.