UNWTO and Google Host First Tourism Acceleration Program in Sub-Saharan Africa
United Nations World Tourism Organization (UNWTO) and Google have partnered to develop an online Acceleration Program for UNWTO Member States’ tourism ministers, top travel associations and tourism boards to further develop innovation and digital transformation skills. Today, ahead of World Tourism Day, the two organizations hosted the first UNWTO & Google Tourism Acceleration Program focused on insights from South Africa, Kenya and Nigeria. Tourism is the backbone of many economies around the world. As data from UNWTO shows, tourism represents 9% of global trade for Africa and 1 in 10 jobs directly and indirectly. Moreover, the sector drives inclusive growth, as women make 54% of the workforce.