They'll no longer be wrapping their dolls and their toys in rainforest destruction... This is a huge win Rold Skar spokesman, Greenpeace
US toy giant Mattel, maker of the world-famous Barbie doll, has decided to use more environmentally friendly materials in its packaging. The decision comes after months of facing criticism from Greenpeace.
The California-based company said on Wednesday that it hopes to source 70 per cent of its paper packaging from recycled material or sustainable fiber by the end of the year. The goal would be to rise to 85 per cent by the end of 2015.